Step 1: Develop Brand Strategy

Your brand strategy includes:

• Identifying and defining your ideal clients so you know who you’re talking to and how to best position your brand to take it next level

• Shaping your desired brand perception so you know how to show up at every customer touchpoint, creating a consistent and stand out brand

• Crafting your mission statement to express what you do, who you serve and the ultimate benefits they receive

• Developing your vision and bigger why that gives you clear direction and connects with your audience because it’s part of your brand story

• Articulating your brand’s core values shares what you care about most with your audience and your ideal clients align with those values creating stronger connections when you highlight and share them

• Determining a core message with a main brand tagline, in addition to marketing taglines that help you inspire your ideal clients and engage them in your products & services

• Aligning your offerings with your brand positioning and client’s needs and developing the messaging that helps you talk about all of it!

• Develop your brand strategy to create an elevated brand that’s clear, cohesive compelling, positioning you to stand out in your industry and attract your dream clients.

At the end of your strategy session you will receive a Brand Strategy Summary that you can use and apply to the other steps in this process as a handy reference guide to keep you on track to elevating your brand..

Step 2: Website Copywriting

Have your entire website copy written for you after you have developed your brand strategy and messaging! This step will help you determine what to say, how to say it, and how to engage with your customers via your new website.

Here’s what you’ll receive during the copywriting process:

• Determine how many web pages are needed and outline the “Know-Feel-Do” strategy for each page to engage your audience

• Kickoff Copywriting Call to review website outline and fill in the blanks with any additional information needed to begin writing your copy

• First Draft for review & notes, then 2 rounds of revisions

• Additional zoom calls to touch base throughout this process

• Final copy delivery including full copyright

This process will take approximately 4 weeks depending on your availability and response time and your full copy can be dropped right into the new website you’re developing.

STEP 3: Photoshoot with Girl Squad

We photograph entrepreneurs who are taking massive action in their business. We help you create content with visual stories, so you can grow & scale the business you love.

Included with your photoshoot:

• Coordination and timeline creation for photo session 2 to 4 hours of photography on location (depending on package)

• Hair and Makeup Included

• Consultation Call & Strategy Session: We can meet to discuss the details and plans for your shoot, to ensure we are capturing your vision.

• Visual StoryBoard & Photo Checklist: We’ll create a customized visual storyboard via Pinterest, that will include photo inspiration and set the mood and theme of the shoot. This allows us to gain an in-depth understanding of your business and the direction you desire for your photo shoot.

• 30 Day Content Creation Calendar: We will guide you through Girl Squad's 9 Category Technique on how to create content that converts and stays on brand. In addition, we will create photo categories to make it easy for you to put together your social media plan.

• The Photo Shoot: We will plan the flow of the photo shoot and capture all the imagery needed. Your posing and movement will be directed so you can focus on what you do best and look amazing doing it.

• Branding Guide: After the shoot, we will help you outline how to use your images. We want you to be able to clearly see your brand vision and share it with your audience.

STEP 4: Girl Squad Film

The Girl Squad Film team will collaborate with you to create a branded film that represents you and your services.

Our film package includes:

Full Day of Filming

Drone Video Footage

Grip and lighting equipment

Getting to Know You Video (2-3 min)

Behind the Scenes Video (2 min)

Series of ten (10) 15-second Instagram Videos

Location Rental: Full day studio space for filming

Hair and Makeup - Full day service, with touch-ups included

STEP 5: Logo Design

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

STEP 6: Website & Web Host Set Up

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.